Phaseology: Phase II - Radio Silence

As we near completion of the fundraising phase of our project, we are circling the wagons, re-trenching and preparing for Phase III of our marketing plan.

Phase I was to pour everything out there as we completed the script, assembled our cast, crewed up, fought in the trenches to raise funding for our project, and basically just beat on our chests and shouted at the world, "I have a story to tell, and you WILL hear it!"

So ... listen ... I'm not one to brag, but we hit Phase I out of the park. We kicked off our fundraising effort in earnest in October 2005. In a few short months, we went from non-existent on the Web to the top 700,000 Web sites on Alexa, were featured in the Wall Street Journal, were featured for a full week on a popular Internet one deal/day site and raised $40,000 through our Internet marketing campaign.

We didn't hit the $50,000 goal we set out to, but in the course of raising money, we've also worked out quite a few deals on several areas of production ... and we're fortunate enough to be in a position to be able to finance the remainder of our budget ourselves.

In Phase I, we threw out everything we could about ourselves, our project, our lives, the inner workings and behind-the-scenes activities of our pre-pre-production movie endeavors.

Now that we are gearing up for production, we are going to enact Phase II of our marketing plan: Radio Silence. We'll continue to maintain our Web sites, blogs, and MySpace sites. The content, however, will be reduced and we'll release very little about the progress of our film until we enter Phase III of our marketing campaign.*

As we enter official pre-production in May, we will also be developing Round 2 of our marketing campaign. This will be a much more methodical, measured release of information about our film, and will include a viral strategy that we will ask all of you to help us with when the time is right.

I don't want to divulge any more of our plans at this juncture, except to note that many of the posts on this blog and our MySpace sites will vanish into the ether of cyber space, never to be seen again.

Hold on to your seats for Phase III. It's about to get wild in here!

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* Investor Note: You will all still receive regular updates, which will actually increase as we head into production, but our public listings will be virtually non-existant.

The Buzz is Building

Fresh on the heels of Adam's interview in Elite Magazine, news of our little dog and pony show has been picked up by Hollywood is Talking, a blog for folks who make entertaining art and the people who follow and watch it.

As we get closer and closer to production, we are getting more media interest in Dark Matter. These two nods within a week are hopefully the beginning of a trend that will continue now through festival season.